Samuel Bond joined the College of Management in the fall of 2007. He teaches Marketing Management at the undergraduate and graduate levels. Dr. Bond joins the program after receiving his PhD from the Fuqua School of Business, Duke University, where he also taught Marketing Management.

Dr. Bond's research focuses on consumer behavior and decision making. He studies the way in which choices reflect a combination of both "intuitive" and "rational" types of cognitive processing. Dr. Bond has applied this perspective to a variety of topics, including decision making under risk and the formation of brand attitudes. In related work, Dr. Bond has investigated a bias in which consumers distort new information to support their tentative leanings. Finally, his research explores the benefits of thinking about one's objectives for both consumer and managerial decisions.  Dr. Bond's work has been published in the journals Management Science and Organizational Behavior and Human Decision Processes, and he has given invited and competitive presentations at a number of scholarly conferences.

Prior to his academic career, Dr. Bond held positions in mortgage banking at New South Federal Savings Bank and psychological research at the University of North Carolina.

Areas of Specialization
Consumer Information Processing
Intuitive and Analytical Reasoning
Brand Attitudes and Evaluation
Objectives-based Decision Making
Confirmatory Biases

Education
PhD, Duke University
BA (Business Administration), Rhodes College, Memphis, TN
BA (Mathematics), Rhodes College, Memphis, TN