- Van Ittersum, Koert, Joost M.E. Pennings, and Brian Wansink (forthcoming), “Trying Harder and Doing Worse: How Grocery Shoppers Track In-Store Spending,” Journal of Marketing.
- Van Ittersum, Koert, and Fred Feinberg (forthcoming), “Cumulative Timed Intent: A New Predictive Tool for Technology Adoption,” Journal of Marketing Research.
- Wansink, Brian, and Koert van Ittersum (forthcoming), “Spoons Systematically Bias Dosing of Liquid Medicine,” Annals of Internal Medicine. (impact factor: 17.46).
- Wansink, Brian, and Koert van Ittersum (2005), “Shape of Glass and Amount of Alcohol Poured: Comparative Study of Effect of Practice and Concentration,” British Medical Journal, 331 (24 December), 1512-1514. (impact factor: 12.83)
- Wansink, Brian, and Koert van Ittersum (2003), “Bottom’s Up! The Influence of Elongation on Pouring and Consumption Volume,” Journal of Consumer Research, 30 (3) (December), 455-463.
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