Marketing professor Nicholas Lurie conducts research and teaches courses on how the information environment affects consumer and managerial decision making. He is a co-founder of the College of Management's BizLab, which brings together researchers from multiple business disciplines who study human behavior.

He is particularly interested in factors that affect overload in information-rich environments such as the Internet; the interaction between the information environment and decision processes; and the impact of information presentation, including information visualization tools, on decision processes, outcomes, and learning. He also conducts research on how retailer strategies, such as price-matching policies, affect consumer search and price perceptions. His research has been published or is forthcoming in the Journal of Consumer Research, the Journal of Marketing Research, the Journal of Marketing, the Journal of Consumer Psychology, the Journal of Retailing, the Journal of Service Research, Organizational Behavior and Human Decision Processes, and the Journal of Public Policy and Marketing. His article "Decision Making in Information Rich Environments: The Role of Information Structure," won the Ferber Award for the best article in the Journal of Consumer Research based on a doctoral dissertation.

Dr. Lurie worked for several years as an international marketing consultant in Chicago advising domestic firms on export and market entry strategies with a particular focus on the Mexican market. He also was a Peace Corps volunteer in Cameroon and speaks French and Spanish.

Related Links
• BizLab Website

Areas of Specialization
Consumer and Managerial Decision Making
Inferential Processes and Reasoning
Communication and Signaling
Information Rich Environments
Electronic Commerce and Interactivity

Education
PhD, University of California at Berkeley
MS, University of California at Berkeley
MBA, Northwestern University
AB, Vassar College