Honors, Awards and Grants

Kauffman Dissertation Fellowship from Ewing Marion Kauffman Foundation, $20,000. 15 were selected for the award out of 132 submitted proposals. (2010)

Selected Participant of Kauffman Entrepreneurship Mentoring Workshop. (2010)

Runner-up Best Conference Paper Award at the 30th International Conference on Information Systems (ICIS) for paper entitled “When do ISVs join a platform ecosystem? Evidence from the enterprise software industry.” (2009)

International Conference on Information Systems (ICIS) Doctoral Consortium Fellow. (2009) 

Grant from NET (Networks, Electronic Commerce, and Telecommunications) Institute, “When Do Complementors Join a Platform? Some Evidence from the Enterprise Software Industry,” $3000, with Marco Ceccagnoli, Chris Forman and D.J. Wu. (2009)

Inaugural recipient of Ashford Watson Stalnaker Memorial Prize for Ph.D. Student Excellence, $5000, College of Management, Georgia Institute of Technology. One was selected for the award out of 42 doctoral students. (2009)

IBM Bravo Award (2002)

Media Coverage

Study: Easily Evaluated Products Require Simpler Websites

College of Management Honors Excellent Faculty, Students and Staff

Research Interest

Refereed Publications

Huang, Peng, Nicholas H. Lurie, and Sabyasachi Mitra (2009), “Searching for Experience on the Web: An Empirical Examination of Consumer Behavior for Search and Experience Goods,” Journal of Marketing, 73(2), 55-69.

Huang, Peng, Marco Ceccagnoli, Chris Forman and D.J. Wu (2009), “When do ISVs join a platform ecosystem? Evidence from the enterprise software industry”, in Proceedings of the 30th International Conference on Information Systems (ICIS). 

Manuscripts

Huang, Peng, Marco Ceccagnoli, Chris Forman and D.J. Wu, "Participation in a Platform Ecosystem: Appropriability, Compitition and Access to the Installed Base," under revision for 2nd round review at Management Science.

Ceccagnoli, Marco, Chris Forman, Peng Huang and D.J. Wu, “Co-Creation of Value in a Platform Ecosystem: The Case of Enterprise Software,” under 1st round review at MIS Quarterly.

Huang, Peng and Nicholas H. Lurie, “Taxing the Web: Implications for Electronic Commerce,” under preparation for resubmission at MIS Quarterly.

Lurie, Nicholas H., Sabyasachi Mitra and Peng Huang, “Dimensions of Experience, Expertise, and Online Consumer Behavior,” under 1st round review at Journal of Consumer Research.

Invited Talks

 Conference Presentations

Huang, Peng, Marco Ceccagnoli, Chris Forman and D.J. Wu, "When do ISVs join a platform ecosystem? Evidence from the enterprise software industry", the 30th International Conference on Information Systems (ICIS), Phoenix, Arizona, USA, December 2009.

Ceccagnoli, Marco, Chris Forman, Peng Huang and D.J. Wu, “Assessing the Impact of a Platform Ecosystem Partnership on Software Vendor Performance: The Case of Enterprise Software,” the 20th Workshop on Information Systems and Economics (WISE), Phoenix, Arizona, December 2009.

Huang, Peng, Marco Ceccagnoli, Chris Forman and D.J. Wu, “Participation in a Platform Ecosystem: Appropriability, Competition, and Access to the Installed Base,” the 9th Annual Roundtable for Engineering Entrepreneurship Research (REER), Atlanta, Georgia, November 2009.

Ceccagnoli, Marco, Chris Forman, Peng Huang and D.J. Wu, “Measuring the Business Value of Participation in the SAP Ecosystem: The Case of ISVs", Invited Poster Presentation, the 3rd Annual SAP Sponsored Academic Research Conference, Mountain View, California, August 2009. 

Huang, Peng, Nicholas H. Lurie, Sabyasachi Mitra , “Searchable Experience Good? Consumer Online Behavior for Search and Experience Goods,”  the 6th Workshop on e-Business, Montreal, Quebec, Canada, December 2007.

Work in Progress

“Co-innovation through Peer Support Community: Evidence from the Enterprise Software Industry,” data collection in progress.

“Physical Store Entry, Online search and Purchase Patterns,” with Bin Li, Nicholas H. Lurie and Sabyasachi Mitra.

Teaching

undergrad: MGT 4058 TS1- Database Management, Instructor, Fall 2006, Spring 2008 and Spring 2009

MBA: MGT 6051- Database Development and Applications, guest lecturer

Memberships

Institute for Operations Research and Management Science (INFORMS)

Association for Information Systems (AIS)

American Economic Assosication (AEA)

Employment

IBM Shanghai, China, 2000- 2003, System Service Representative

K.U.Leuven, Belgium, 2004- 2005, Research Fellow

• Huang, Peng, Nicholas H. Lurie, and Sabyasachi Mitra (2009), “Searching for Experience on the Web: An Empirical Examination of Consumer Behavior for Search and Experience Goods,” Journal of Marketing, 73(2), 55-69. 
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