Over the last two decades, companies have done a great job of improving profitability through cost-cutting and efficiency gains. With little room left to cut, companies are now seeking to boost profitability by improving the top line through organic growth. This workshop focuses on the two key drivers of organic growth: innovation and new product development. Both of these are core areas of expertise at Georgia Tech, and our professors will bring to the program their extensive experience in researching, teaching, and consulting on innovation and new product development. Participants will develop an understanding of what leaders need to do in order to stimulate and develop new ideas into innovations and new products.
Key Content Areas
• Innovation management as a key organizational capability
• Understanding barriers to innovation in organizations
• Key leadership roles in managing innovation at the group/department, division, and corporate levels
• Creating a culture of innovation by everyone, everywhere
• Innovation process models -- systematizing innovation
• Aligning the business organization and strategy with your new product development strategy
• Implementing innovation: tools for developing and managing new product development portfolios
• Successful models for the new product development process: managing resources, uncertainty, and projects
• Key challenges in measuring new product development performance |
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Program Dates
Monday and Tuesday, October 27-28, 2008, 8:30 AM - 4:30 PM Program Fee
$1,900 per person — the fee includes tuition, books, instructional materials, lunch, snacks, and parking. Register Online
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