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Home > Programs > Undergraduate > Prospective Students > Certificates & Concentrations > Marketing

Marketing Certificate

The College of Management offers a Certificate in Marketing to both Management and Non-management majors.

In today's highly competitive business environment, where buyers have a wide range of product choices, it is increasingly important to closely match company capabilities and market opportunities. An understanding of the complex, interdependent nature of the global marketplace and its inherant technologies is essential in managing a market-driven business. Marketing is the activity of business that is primarily responsible for developing the sales revenue of the firm. As such, marketing is concerned with developing new products and services and improving the existing offering to develop a steady and profitable sales stream. There are many supporting activities that have an impact on sales, including personal selling and promotion and developing good trade relationships for which marketing is responsible. The marketing of technology-based products is growing in importance along with international aspects of marketing, and these subjects are addressed.

To qualify for the Marketing Certificate, students must earn at least a "C" in MGT 3300, and must earn a "B" average in MGT 3310 and the three electives.

Marketing Certificate Course Requirements (for ALL majors)

Required Courses

Two (2) courses are required:

MGT 3300 Marketing Management

and

MGT 3310 Marketing Research: Design & Analysis

Electives

Three (3) or more should be chosen from the following:

Note: These courses may have prerequisites. Please check OSCAR before you register.

MGT 3325 Product Planning

MGT 4303 Personal Selling & Sales Management

MGT 4304 Strategic Brand Management

MGT 4305 Business-to-Business Marketing

MGT 4307 Strategic Marketing

MGT 4331 Consumer Behavior

MGT 4335 International Marketing

MGT 4803* Databases & CRM (Customer Relationship Management)

MGT 4803* Advertising & Promotions

MGT 4803* Services Marketing

MGT 4803* Marketing Analysis

MGT 4803* Internet and Direct Marketing

MGT 4910 Independent Research

*Any elective course taught by Marketing faculty in the CoM will count toward the Marketing Certificate. Up to 6 credit hours of special topics (MGT 4803) courses can count toward any one certificate.

Course descriptions for these electives are located here .

Application

Applications for certificates should be submitted to the Undergraduate Office (CoM 322) two weeks prior to commencement the semester you plan to graduate. Early applications will not be accepted.

Download in .pdf format: Marketing Certificate Application

Contact Information
Valerie Mastrangelo
Undergraduate Program Office, Suite 322
College of Management

404.385.2899